78%
of customers go with whoever responds first
Apten 2026 speed-to-lead benchmarks
Opus I - Growth ops for local craftsmen
Build the growth stack your competitors can't copy.
Premium growth ops for detailers and trades. Stop racing five contractors for the same Angi lead. Own your search results, own your replies, own your calendar.
Speed-to-lead - conversion decay
Apten 2026 speed-to-lead benchmarks
$500K
added in one year to a single shop using speed-to-lead + AI
@_toddanderson, May 2026
0
detailers in your market shipping this stack today
Opus NC market scan, May 2026
Opus III - The problem
The acquisition stack you inherited is breaking you.
Three failure modes show up in every detail shop we audit. Each one forfeits revenue every day you wait.
Problem 01
Phone tag is bleeding revenue.
Seventy-eight percent of customers go with whoever responds first. Your competitors get your customers because they answered, not because they were better.
Problem 02
Your search results aren't yours.
Operators with real data put Google Business Profile and Local Service Ads in the S-tier. Yours is half-set-up. The S-tier is sitting empty next to your name.
Problem 03
The shared-lead trap.
Angi sells the same lead to five contractors. You don't win by being better, you win by undercutting. Then you race to call first. Both sides lose.
Opus IV - Industries we build for
Detailing first. Eleven more lining up.
Mobile detailing leads because the work-quality-to-acquisition-quality gap is widest there. The same playbook scales sideways to every trade below.
Primary focus
Mobile Detailing
SOLO + 0-2 EMPLOYEES
Pressure Washing
SOLO + GEAR
Lawn Care
1-3 MOWERS
HVAC
1-3 TRUCKS
Roofing
CREW + LADDER
Painting
SOLO + CREW
Pest Control
1-2 TRUCKS
Cleaning
SOLO + HANDS
Junk Removal
TRUCK + 1-2
Mobile Mechanics
SOLO ON-CALL
Real Estate Solo
ONE-BROKER SHOP
Tree Service
CREW + CHIPPER
Your trade isn't here yet? Ask about it. Most of these are still single-shop pilots.
Opus IV - The wedge
Angi sells the same lead to five contractors.
You shouldn't be one of them.
Opus moves you from the D-tier paid-lead treadmill to S-tier owned channels. Google Business Profile, local search, missed-call text-back. Replies in 30 seconds, not three hours.
Opus IV - Speed-to-lead curve
Sixty seconds is the difference.
Response time predicts conversion more than price, reviews, or portfolio quality.
Source: Apten 2026 speed-to-lead benchmarks
Opus V - The free audit
What lands in your inbox.
Four deliverables. Zero commitment. The audit itself is the wedge.
01
A 10-minute Loom from Sam.
Recorded inside 48 hours of your form submit. No pitch deck. Just where the leaks are.
02
Google Business Profile teardown.
Photos, categories, review velocity, service area, posts. Every line item with the change that moves the call.
03
Instagram + social audit.
Your work is the asset. We map which posts to turn into ads, which should be your cover photo, and what is missing.
04
Missed-call + response time.
We dial your number, time the answer, watch what happens when nobody picks up. That gap is where Opus lives.
Opus VI - The process
What we ship after you hire us.
Seven to ten days from signed brief to live. Then monthly retainer for tuning ads and reply rates.
01
GMB optimization.
We lock the S-tier channel: photos, categories, posts, review velocity. You get admin handoff when we are done.
02
Single landing page.
Built for one job: get the call. No blog, no team page, no carousel. The pixel exists to move the visitor to your phone.
03
Missed-call text-back.
Miss a call, the lead gets a text inside 30 seconds. Reply rate beats green-bubble SMS by three times.
04
Photo grid pulled from Instagram.
Your best work, automatically syndicated to your site. The photos that sell the job on social do the same on Google.
Opus VII - Proof
First case study lands when the first client closes.
First audit Loom drops here
“We're adding $500,000 to a plumbing company this year with speed-to-lead and AI.”
@_toddanderson - reference benchmark, May 19, 2026
Opus IX - Questions
Asked at every audit call. Answered upfront.
If your question isn't here, ask it on the audit call. Sam answers everything live.
Is this a contract?
Month-to-month. Cancel anytime. We earn the next month every month.
Do I keep my Google Business Profile?
Yes. You own everything we touch. We have admin, you have ownership.
What if I already use Jobber or Housecall Pro?
We don't replace your field ops software. We feed it leads.
Are you NC only?
Based in NC, work nationally. Local SEO is local; AI reply is everywhere.
What's the audit?
10-minute Loom from Sam. Your GBP, your Instagram, your missed-call situation. No pitch deck.
How fast can we launch?
Site and auto-reply live in 7 to 10 days. Ads dialed in by day 14.
Opus X - Run your numbers, then request the audit
See what you're losing. Five fields. Forty-eight-hour turnaround.
The math on the left is a typical solo NC detailer. The form on the right gets you yours. No pitch deck, no commitment, Sam records the audit Loom himself.
Free for first 5 submissions
First detailers get priority Loom delivery in under 24 hours.
5/5 remainingOpus VIII.a - The math
Your bottleneck has a number.
Four lines of math for a solo NC detailer. Yours will differ. We run yours live on the audit call.
Leads per month
Word-of-mouth median, solo NC detailer
8
Missed calls per month
At 88% slow-response rate (Apten 2026)
14
Average detail job value
Full detail, mid-size SUV, NC market
$250
Monthly revenue forfeited
14 missed calls x $250 each
$3,500
Every month. Compounding. Your closest competitor banks it instead of you.
Sources: Apten 2026 speed-to-lead benchmarks. NC shop survey, May 2026.